Case Studies
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Fanatics

Clipping Campaign

Campaign Information

About the Brand

A Fanatics product campaign built on creator-led distribution across short-form platforms.

Campaign Setup

Creator-led distribution of approved source material across multiple audience entry points, with consistent output, iteration and weekly scale decisions.

Campaign Configuration

Budget
$7,000
Duration
Not reported
Platforms
TikTok and Instagram

Payout Model

$1 per 1,000 verified views (CPM)

Targeted Geographies

Tier 1 countries

Content Requirement

Creator interpretations of approved source material; detailed content requirements are not reported.

Assets Provided

Approved source material; specific supplied assets are not reported.

Campaign Results

Views Generated
2,600,000
Videos Created
506
Views / Video
5,138
Effective CPM
$0.75

Campaign Impact

The campaign generated 2.6M+ views from 506 short-form videos, highlighting consistent creator output and iteration.

Turn Attention into Distribution

Explore how brands and creators can use clipping and short-form content to reach new audiences.